The Rank Group has vowed to “go the extra mile,” as it celebrates a five year partnership alongside the Carers Trust.
Team members from the organisation are to be donning their running shoes and dusting off bikes as part of the landmark, as the Miles for Carers’ Smiles campaign gets underway, with the group aiming to clock up 10,000 miles of movement while raising money for carers along the way.
Friends, family and customers are also being encouraged to take part, with miles being entered and tracked manually or by connecting their tracking device to their profile.
John O’Reilly, CEO of The Rank Group, commented: “We’re passionate about our fundraising activities that support carers. We want to celebrate this milestone in our partnership with Carers Trust, by raising money in a more creative way.
“Miles for Carers’ Smiles does just that and by logging a mile for every carer we have supported, we want to show that we care and that we want to keep making a difference to their lives.
“We’re calling on our team members alongside their families and friends to walk, run, swim, cycle, row, skate or Zumba their way to clocking up some miles, so we can reach a collective 10,000 in just five weeks.”
Carers Trust works to improve support, services and recognition for anyone living with the challenges of caring, unpaid, for a family member or friend who is ill, frail, disabled or has mental health problems.
With network partners based nationwide, Carers Trust is able to support carers in their homes through the provision of replacement care, and in the community with information, advice, emotional support, hands on practical help and access to much needed breaks.
Giles Meyer, chief executive of Carers Trust, added: “We’re thrilled that this year our partnership with the Rank Group will be reaching the milestone of having helped 10,000 carers.
“And we are even more excited that Grosvenor Casinos and Mecca Bingo are aiming to raise funds for us in such an energetic way.
“The Rank Group has been our charity partner for five years, and this initiative really shows that it goes that extra mile to help us support unpaid carers across the UK.”