William Hill could be set to extend its presence in Nevada to a “market leading” 115 sportsbook, after entering into partnership with Penn National Gaming and its M Resort property.
Set to provide bettors with access to “William Hill’s innovative wagering technology, including its award-winning mobile sports betting app and live in-play wagering menu,” the partnership is subject to regulatory approval.
Should the subsequent green-light be issued, the bookmaker expects to assume operations of the Henderson-based entity’s race and sportsbook in May of this year.
Joe Asher, CEO of William Hill US, said of the new agreement: “We are excited to expand our partnership with our friends at Penn National to operate the sportsbook at The M.
“It is a fabulous property, serving the Henderson and Southern Highlands areas, as well as guests from out of town, and we look forward to bringing our market-leading product to these customers.”
In addition to this potential deal, William Hill also provides sports betting technology and risk management services to Penn National Gaming properties in Mississippi, Pennsylvania and West Virginia.
“We are delighted to be teaming up with William Hill at M Resort,” added Ameet Patel, senior vice president of regional operations for Penn National Gaming. “We have an active sportsbook at M Resort, and we think our guests will benefit greatly from William Hill’s expertise.”
Opened in March 2009, the M Resort Spa Casino is situated on over 90 acres, and features over 92,000 square feet of gaming space including 1,900 slot machines, 64 table games, 14 poker tables and its race and sportsbook.
M Resort also offers 390 guest rooms and suites, nine restaurants, five destination bars, more than 60,000 square feet of meeting and conference space, a 4,700 space parking facility, a state-of-the-art spa and fitness centre and a 100,000 square foot events piazza.
