Helio Gaming is setting its sights on a period of sustained Asian expansion, as the lottery gaming supplier stresses an intention of building on the “popularity and prevalence of sportsbook and casino” across the region.

Spearheaded by chief executive officer Richard Mifsud, stakeholders are to be told that the continent represents a “great opportunity” to embrace a growing new wave of online lottery products.

The organisation made its Asian debut in Macau and Japan last year, bringing a portfolio offering betting opportunities on a variety of international lotteries, which the organisation states “will have particular resonance to audiences in the Far East”.

Helio Gaming’s hero titles now include daily, weekly, and event-based draws, which can be branded by individual operators to appeal to a large number of player demographics.

Offering unlimited jackpots, the draws can use the supplier’s certified RNG or live broadcast using existing casino studios, and can include non-monetary prizes such as cars, yachts and luxury holidays.

Mifsud, who is to join nine other Malta-based suppliers in front of operators at the SiGMA roadshow in Manila, which takes place after the ASEAN gaming summit in the Philippines capital, commented: “The popularity and prevalence of sportsbook and casino in Asia is undisputed, but the adoption of next generation lottery has yet to be exploited, particularly outside of the big state lotteries.

“Lottery used to be the domain of lottery operators only, but it is so much easier just to add the vertical to existing operations, where you can introduce new players to your site and cross-sell really appealing opportunities to win large jackpots to existing customers.

“The live lottery element will also be very appealing and fit easily given the preference for the live dealer format in casino. I really think lottery could be the next big thing in Asia.”