Raketech has released further details of its latest project, as the firm launches its new consumer-facing online casino product, Rapidi.com.
The new casino site aims to cater to individuals that are seeking a fast, secure and user-friendly experience, while providing Raketech with valuable data insight.
Currently available to players across Sweden and Finland, other European territories have also been earmarked for launch in the near future.
Powered by the Together Gaming B2B platform, Rapidi operates under Malta Gaming Authority and Swedish Gambling Authority licenses and will also be promoted across the firm’s portfolio of consumer affiliate sites and marketing channels.
Utilising live casino and online slots to offer “a new place to experience the most popular casino games,” as well as incorporating Trustly’s Pay N Play solution, the project was developed via Raketech’s lab, and will also collect player activity that will be used to enhance the company’s core affiliate assets and improve lead conversion.
Michael Holmberg, CEO of Raketech, said of the launch: “I’m excited to launch a new product vertical that will support growth across Raketech’s core business, and provide new insight to share in dialogue with our partners – the gaming operators – as part of our strategy to deliver win-win partnerships.
“We never stop learning and have a data-driven approach to improving our products and business strategy. Rapidi will help us study a modern casino player’s behaviour and gain insight to help us understand more about the performance of our products and increase conversion. We will analyse the results to better serve our users with quality content and generate valuable leads for our partners.”
Last month the company attributed a 78.2 per cent growth in total revenues for the year’s first quarter to its presence in the Swedish market.
The Stockholm-listed group noted that its revenues had jumped to €8.7m, however this included a €2.2m waived liability with an undisclosed party which is recognised as other income within the consolidated statement. Revenues without the inclusion of the waiver are recorded as having increased by 31.6 per cent.