Global gaming and sports betting organisation GVC Holdings has recruited content from Pragmatic Play to bolster the igaming offering of Ladbrokes Coral.

Making its full portfolio of slots available, and strengthening its relationship with GVC in the process, it builds upon a busy period for the casino content developer which has entered a number of partnerships in recent weeks.

GVC customers have already had access to Pragmatic Play’s suite of titles through the bwin, PartyCasino and PartyPoker brands.

Yossi Barzely, chief business development officer at Pragmatic Play, commented: “We are very pleased to have signed this agreement with Ladbrokes Coral, one of the world’s most respected and recognisable gaming brands.

“We have worked hard to establish our portfolio as one of the most engaging collections of products in the industry, and this deal is a major step in the right direction.”

Lauded as a “landmark agreement,” the deal will give Ladbrokes Coral customers access to video slots including John Hunter and the Aztec Treasure, Da Vinci’s Treasure and Wolf Gold.

Adam Goodall, commercial manager at Ladbrokes Coral, added: “We are always looking for opportunities to grow our online casino offering with top quality content, and Pragmatic Play’s games will be a valuable addition and enable us to keep delivering the best content to our players.

“We look forward to capitalising on the opportunities this new partnership holds.”

Earlier this month GVC upgraded profit guidance for 2019 for the second time, after making “very good progress in the first half of the year”.

Seeing trends ahead of original expectations during the first three months post the implementation of the £2 FOBT stake restriction, GVC also reports that Roar Digital, its joint venture with MGM Resorts International in the US, is on course for full online launch in New Jersey ahead of the NFL season.