The UK Gambling Commission has unveiled a new partnership with Birmingham-based charity LoveBrum, to support a number of causes around the city.

LoveBrum, which was established in 2015, benefits from funding through the National Lottery Community Fund which helps the charity to support good causes and volunteer-led initiatives, as well as helping on various projects across the city.

“Our partnership with the Gambling Commission will be fantastic for us and we’re proud that the organisation has chosen to support our charity,” noted Paul Mitchell, executive director of LoveBrum.

“Having their employees on-board with everything we do and playing an active role will allow LoveBrum to help more local Birmingham causes, and support our mission to make Birmingham even better.”

The Birmingham-based gambling regulator, which employs more than 300 staff at its Victoria Square headquarters, has now become one of the charity’s patrons, with staff having the opportunity to volunteer for a variety of LoveBrum-supported causes across Birmingham

Sarah Gardner, executive director at the Gambling Commission, explained: “As an important employer here in Birmingham it is vital that we do all we can to support the local community.

“We know the difference charities like LoveBrum can make to people’s lives, so we are delighted to be involved and to ensure our employees can experience volunteering with a range of different charities and causes across the Birmingham area.”

Adding: “Part of our role at the Gambling Commission is to regulate the National Lottery and help to maximise returns to good causes.

“Since its creation in 1994 the National Lottery has gone on to raise over £40bn for good causes across Britain, including the National Lottery Community Fund which supports the work of LoveBrum. 

“We see it as the perfect link-up, not least because it is great to see how National Lottery proceeds are spent on good causes like this.”