Relax Gaming states that it has the ‘magic recipe’ as the firm announces a new partnership with games developer G. Games.
The agreement, which is part of their Powered By partnership programme, offers G.Games access to the content providers distribution network and operator partners, including the likes of Kindred and Lifland.
Relax Gaming’s Powered By partnership agreements allow existing studios to harness its scalable technology and integration platform under transparent commercial terms
The deal adds another brand to Relax Gaming’s Powered By partner base as it continues to sign platform-to-platform agreements with profile operators.
On the agreement, chief procurement officer of Relax Gaming, Simon Hammon, said: “G.Games has been on a home-run since it merged in 2018, developing unique content that appeals to a broad range of player demographics and performs well in multiple markets.
“We see great potential in the mutual benefits of this partnership and look forward to offering its games to our integrated customers, boosting our portfolio with titles that will attract new audiences.”
This is the latest partnership announced by Relax Gaming after the content provider, last week unveiled the deal with Global Gaming which saw the firm launch its entire portfolio of proprietary and third-party slot games with the operator’s flagship brand Ninja Casino.
G.Games was formed in October 2018 following the merger of London-based games supplier Gamevy and its German counterpart Gluck.
Chief commercial officer, Helen Walton, revealed that customers had been “urging” them to integrate with Relax for several years. She added: “It’s been very clear to us that Relax has a magic recipe for making customers happy – and that means we’re absolutely delighted to be delivering our content via its platform and making those same customers even happier.”