Fast Track has added BlueRibbon to its growing list of third party ‘alliances’, which already includes the likes of Enteractive, LinkMobility and Red Tiger.

This latest signing, specifically in this case for BlueRibbon’s jackpot solution, is part of Fast Track’s plan to place operators in charge of all aspects of their communications and rewards from within a single player engagement platform.

BlueRibbon, explained Fast Track, can increase an operator’s user engagement and cultivate sustainable loyalty by “unleashing the full potential of jackpots”.

Fast Track co-founder and CEO Simon Lidzén said: “Fast Track is on a mission to digitalise the igaming industry by helping operators automate their entire player engagement strategy. 

“Blue Ribbon does excellent work in the gamification space and this will now allow operators access to more interesting forms of engagements in their automation agenda. We are delighted to be entering this partnership with them.”

“We are exceptionally excited to be partnering with leading platform and industry innovator Fast Track,” added Dan Fischer, co-founder and CMO of BlueRibbon Software. “This strategic move is testimony to the value of BlueRibbons offerings and reinforces our shared passion for revolutionary gamification tools and superior customer engagement. 

“Our Player Engagement Platform’s out-of-the-box solutions are sure to boost play and player relations, giving Fast Track and its operators the capability to create and manage intuitive gaming experiences at the highest level.”