Pronet Gaming has agreed a new partnership with Sportal365 which will see the platform provider integrate the supplier’s sports content publishing platform.
Under the terms of the agreement, Pronet Gaming will soon be able to offer its clients Sportal365’s CMS, which integrates sports data with editorial content, alongside pre-game and live betting odds, to enhance user engagement.
Alex Leese, Pronet Gaming CEO, commented: “Pronet Gaming is always looking to add features that enable our clients to set their brand apart and with Sportal365’s unique CMS we will be able to offer them an additional competitive edge.
“Since delivering tailored solutions is at the heart of our strategy, we’re pleased to be enhancing our sportsbook platform with a product that takes the end-user experience to the next level.”
Sportal365’s publishing platform was designed to ‘organically combine’ operators’ betting pages and editorial coverage, while also including a host of features which are said to boost customer conversions such as video streaming and betting monetisation.
The new integration comes as Pronet Gaming continues to advance its customisable platform with content that powers differentiation for its partners, using its local expertise that has seen it expand in emerging markets in recent months.
Stilian Shishkov, CEO of Sportal365, added: “As a technology-led provider like us, Pronet Gaming is an exciting partner to team with up, particularly given their growing footprint in emerging markets.
“By optimising how content is delivered to players to improve engagement our content platform will fit perfectly with their focus on providing bespoke products that boost brand differentiation.”