The Professional Gambling Affiliates Association has been launched by Joonas Karhu, chief business officer at Bojoko.com, in an effort to improve the relationship between affiliates and operators and create contractual security for the first time.
Karhu formed the PGAA after becoming concerned with the imbalance in the relationship between affiliates and operators. The association will address this with affiliates coming together as one in order to push for contractual security and fair terms and conditions when promoting operator brands.
“The situation online gambling affiliates face is unprecedented when compared with other industries and sectors. Running a business without a secured contract is simply unsustainable and puts organisations and their employees at great risk.” noted Karhu.
“By creating the PGAA, I hope to be able to provide the contractual security that affiliates need to be able to promote operator brands and be confident that the players they send and the revenues they generate are secured over time.”
At present, there is no contractual security for affiliates who are forced to sign agreements that are one-sided and subject to change at any time. This can see life-time revenues slashed and fees increased with little to no notice.
This is not the case in other B2B industries and makes running an online gambling affiliate business incredibly difficult. Operating an organisation without a secured contract is unsustainable, making it impossible to invest in growth and putting jobs at risk.
Karhu concluded: “I am now calling on all affiliates to join the PGAA and for operators and other industry stakeholders to support the association and its mission to level the playing field for affiliates and to provide the contractual security they need and deserve.”
The PGAA intends to create a contract that provides the security its members need to be able to promote operator brands now and moving forwards. The contract will be signed by PGAA members and their operator partners.
Bojoko will handle the initial communication between the PGAA and operators, and will also cover the legal cost associated with creating the PGAA contract. This includes any potential reviews or amendments required now and in the future.