PokerStars and Brazilian esports organisation Furia has unveiled a collaboration that both parties assert boasts an ambition of creating a poker and esports fusion.
The collaboration is said to be being brought to life across both brands, and will offer the poker and esports communities “unique entertainment opportunities and content”.
Rebecca McAdam Willetts, associate director of public relations at PokerStars, commented: “The team at Furia work very hard, lead by example, and are always looking to improve and evolve.
“This approach, as well as their general ethos, sits extremely well with what we aim for at PokerStars. It will be exciting for us to see what we can bring our community and how we can engage new audiences by working together with such a passionate team.”
PokerStars and Furia will also unveil a new team of poker streamers with André Akkari and Lali Tournier leading the pack. Akkari, an ongoing PokerStars ambassador, is the CEO of Furua, while Tournier is lauded as “a top Latin American female poker professional with live poker cashes in major tournaments across the globe”.
Following its success with Counter-Strike: Global Offensive, Furia is said to be eagerly expanding its focus, with poker pinpointed as the first stop
“Poker plays a natural part in Furia’s DNA. It’s all about making optimal decisions in the moment for long-term results. The partnership is a natural step for expansion as we look to move beyond esports,” Akkari added.