Danish gambling operator Danske Spil has expanded its ongoing partnership with GVC Holdings after revealing that it has joined the firm’s international online bingo network.
As a result of the integration, Danske Spil will join a liquidity bingo network that already includes a plethora of brands such as Foxy Bingo, Cheeky Bingo, Ladbrokes and Coral
Valentin Micu, GVC’s head of bingo product, commented: “Our team has developed a bingo product that delivers genuine stand-out in the Danish market and we look forward to helping DLS grow their business long into the future.
“We have ambitious plans for what, we are confident, is the market-leading bingo platform, leveraging GVC’s unique combination of innovative technology with the best talent in the industry.”
Via GVC’s proprietary technology platform, Danske Spil bingo players will also gain access to the firm’s portfolio of gaming content, which includes titles from third-party suppliers, as well as exclusive games developed by its in-house development studios, embedded in the bingo game window.
Søren Schneider, director of product management and gaming at Danske Licens Spil, stated: “Our partnership with GVC has played a key part in retaining our lead in the Danish gaming market since its liberalisation in 2012.
“Introducing bingo alongside the strongly performing casino and poker cements our strong position in the market and ensures, that our customers have access to the broadest selection of content possible.”
GVC, and previously bwin.party, the business acquired by the group in 2016, have supplied online gaming and poker content to the state-owned World Lottery Association member DLS since January 2012, when the Danish market first regulated.
“We are delighted to expand our long-term partnership with DLS and welcome their players to our international bingo network,” added Jussi Halme, GVC’s head of B2B.
“Combining GVC’s technology and global scale with Danske Licens Spil’s unparalleled position in Denmark creates a vibrant community with large jackpot prizes for Danish bingo players.”