The German market is “brimming with opportunity and potential” and will be well worth the investment says Microgaming CEO John Coleman in the latest edition of SBC Leaders.

As the title of the magazine suggests, Coleman is not the only industry leader to feature. In an exclusive feature interview, Elen Barber, chief marketing officer at Kindred Group.

Drawing upon lessons learned, Barber explains how Kindred Group has defied the challenges posed by COVID-19, before going on to discuss how the operator group has built a foundation for strong future performance.

We may not be able to physically travel at the moment, but this magazine promises to take you on a whistle-stop tour of the major markets around the world. 

In the US, MGM Resorts CEO Bill Hornbuckle addresses the change in attitude of the major leagues toward sports betting before turning his attention to Las Vegas’ recovery from the closure of land-based casinos. 

And sticking with the post-PASPA market, Arne Rees, Sportradar CEO for North America, gives his views on the intersection between media and betting in the US – stressing that “both sides feed each other”.

Jumping south to Latin America and Uri Levy, VP Business Development at Playtech, joins Fernanda Sainz, CMO Latin America at Wplay, to look at how Playtech has found its ‘natural home’ and audience in Colombia.

A quick step over to the UK and Matthew Hickey, CEO of Gordon Moody Association, outlines the potential outcomes for the impending Gambling Act Review before discussing why this can be a vehicle for shifting the national conversation around problem gambling.

One of the likely outcomes of the review is a ban on shirt sponsorships. Click here to find out why 32Red and LV Bet believe that removing the industry from the public’s eye at the very moment when operators are developing effective ways to communicate healthier gambling behaviour would not have the desired effect.

Ending on a more positive note, our lottery section celebrates the work done by lottery operators in the UK, Germany and Greece supporting local communities through the Covid pandemic.

The new issue of SBC Leaders is available to download or read online HERE.