Online casino brand HeySpin, which operates on the Aspire Global platform, has been acquired by Hurricane Global Group for an undisclosed fee.
As part of the acquisition, HeySpin will be jointly managed by Hurricane Operation and the group’s strategic partner, Chilli Partners affiliate network, in a deal which has been described as a ‘mutually beneficial’ cooperation between the two.
The acquisition, says Hurricane Global, strengthens its position even further, with HeySpin Casino, which operates under licences by the Malta Gaming Authority and UK Gambling Commission, providing a wide range of opportunities to operate in regulated UK market.
“I am very pleased that Hurricane Global Group chose Aspire Global to partner up with to combine our expertise and to ensure that the Hurricane Group launches successfully in regulated markets globally,” explained Jov Spiero, VP sales at Aspire Global.
“One of the Hurricane Global Group’s brands will operate on the Aspire Global platform, AspireCore, and will utilise our industry-leading CRM and Retention tools. We at Aspire are thoroughly looking forward to extending our cooperation with Hurricane Global even further in the near future.’’
Aspire Global lauds its ‘great experience in operating casinos’ as a key contribution that it can bring to the table, along with a ‘high-tech and flexible’ platform. Also, the professional assistance of Aspire Global’s compliance and regulation teams supports the safety of Hurricane Global Group’s investments.
Additionally, Hurricane Global Group, together with its strategic partner Chilli Partners, is also strengthening this alliance with user acquisition expertise. The current acquisition of HeySpin strengthens the Hurricane Global Group’s position while bringing numerous benefits to the casino, including increased user traffic.
Moreover, Aspire Global and Hurricane Global Group plan to combine their expertise and jointly coordinate the HeySpin project on CRM operations and retention.
in December 2020, Hurricane Global asserted an ambition of revolutionising the igaming business, following the company’s acquisition of DuxCasino.