Future Anthem lauds Microsoft recognition as a ‘proud achievement’

AI and game data science specialist Future Anthem has become ‘one of the world’s first igaming companies’ to earn ‘Co-Sell Ready’ status with Microsoft

The selection accreditation sees Future Anthem launched to Microsoft’s solutions offering, which is said to ‘fast track’ commercial opportunities on a global scale beyond its existing core market within the UK and Europe. 

Spearheaded by Mitchell Feldman, Future Anthem’s CMO and cloud computing expert, the project required employees to undergo ‘rigorous’ training, upskilling and an accreditation process. 

“To get this recognition from Microsoft is a proud achievement for Future Anthem that has required substantial input from across the business,” said Feldman. “The elasticity and security of Microsoft Azure, coupled with the lead-generation injection that being a co-seller brings, means that will have a transformational effect on our ambitious growth strategy.”

As a co-seller, Microsoft’s in-house sales team will be ‘empowered’ to directly pitch Future Anthem’s Anthemetrics platform to its global community of Microsoft-managed customers. 

Built on Azure, Microsoft’s global cloud ecosystem, Future Anthem’s platform continuously executes multiple terabytes worth of data. 

In 2020, Future Anthem analysed billions of spins from millions of player hours across thousands of games, providing its customers with deep insights that empower them to drive revenues and engagement levels, instantly identify markers of harm for vulnerable players, creating safer, more entertaining and more personalised experiences – all in real-time.

Future Anthem CEO and founder, Leigh Nissim, concluded: “This is a significant and exciting development that demonstrates how quickly Future Anthem is maturing and creates a huge opportunity for us to hyperscale on a global basis.

“Our approach to AI and data is pioneering within the igaming industry and we are incredibly pleased to land a strategic partner in Microsoft that shares our clear and ambitious vision to grow responsibly and sustainably.”