Image: Shutterstock

Booongo has ramped up its partnership with PlayFortuna through the delivery of its complete promotional engagement tools via a direct integration.

Under the terms of the enhanced agreement, PlayFortuna will now benefit from Booongo’s collection of gamification products, which have been designed to drive player engagement and retention, including tournaments and prize drops, as well as the supplier’s soon to be launched enhanced jackpots solution.

The deepened relationship between the two companies is intended to elevate the gameplay for PlayFortuna players further still, who already have access to Booongo’s top performing titles, including its latest release Aztec Pyramid Megaways and other premium games.

“We’re extremely proud of the marketing tools portfolio we have assembled together at Booongo and delighted to be taking it live with PlayFortuna via a direct integration,” stated Sebastian Damian, commercial director at Booongo

“The direct integration allows us to bring our comprehensive player engagement solution to PlayFortuna customers, while also allowing us to enjoy a much closer relationship with the operator, allowing us both to reap the benefits.” 

In recent months,Booongo has upgraded its UI/UX layout, and upgraded its promotional user interface, with updated in-game pop ups and notifications undertaken in a bid to ensure that players have a smooth experience.

The partnership becomes the latest in a long line of collaborations rolled-out by Booongo, with the firm also recently linking-up with Peruvian operator DoradoBet, Flow Gaming, and platform provider’s Dotworkers and Virtualsoft in the LatAm region, before integrating its entire slots suite with High 5 Casino and sports betting and igaming operator Betmaster.