PointsBet has launched online and mobile sports betting in West Virginia, with the operator vowing to add its proprietary online casino product in the near future.

This latest debut marks the seventh operational state for PointsBet’s sports betting product, following successful launches in New Jersey, Iowa, Indiana, Illinois, Colorado, and Michigan.

As the official, exclusive sports betting partner of NBC Sports, PointsBet will utilize the media giant’s television and digital assets to promote the PointsBet brand. 

As part of the agreement, NBC Sports provides PointsBet with year-round, multi-platform media and marketing opportunities across its portfolio of events, including exclusive multiplatform gameday integrations across NBC Sports Regional Networks. 

The group’s full Spanish-language functionality will reach Hispanic sports fans via Telemundo Deportes and Telemundo broadcast stations.

“Launching in West Virginia is a special moment for PointsBet and presents another tremendous opportunity we are excited to attack,” commented Johnny Aitken, PointsBet USA CEO

“As always, PointsBet will provide this passionate, sports-loving community with the fastest and most reliable online sports betting product across every customer touchpoint. 

“We are thrilled to now introduce West Virginian sports bettors to PointsBet’s competitive advantages in owning our technology end-to-end, such as our unrivaled speed and ease of use as well as the deepest slate of betting options in the world for every NFL, NBA, MLB, NHL, WNBA, and PGA Tour contest.”