BetMGM will continue to be the official betting operator of the PGA Tour as it signs a three-year extension through to 2024.
As part of the extension, both the PGA Tour and BetMGM will work together to provide odds to fans via the Tour’s digital platform. Moreover, the casino operator will serve as the exclusive source for odds on the leaderboard and player pages on phatour.com, as well as on TourCast platform.
“We look forward to working with BetMGM to integrate its advanced betting technologies for PGA Tour fans on our digital platforms,” said Norb Gambuzza, PGA Tour’s senior vice president, media and gaming. “Over the years, BetMGM has been a strong supporter of golf through sponsorship of various PGA Tour players and tournaments. We are excited to continue the relationship.”
By joining the Tour’s official betting operator programme, BetMGM will have rights in the United States to use PGA Tour marks, rights to advertise within Tour media and partner platforms, plus content and video rights allowing BetMGM sportsbook platforms to create pre-game and post-game betting programming, as well as distribution of highlights to users who have placed bets.
Matt Prevost, BetMGM chief revenue officer, added: “The PGA Tour has been a fantastic partner and we look forward to continuing our relationship. In the last year we’ve seen an increase in our players betting on golf and are excited to now be the exclusive odds provider for pgatour.com.”
BetMGM has access to existing sponsor relationships with several members of the PGA Tour, including Max Homa, Jimmy Walker, Kevin Na, Pat Perez, Ryan Moore, Joel Dahmen and Jason Kokrak.
Following the Supreme Court’s decision that overturned the Professional and Amateur Sports Protection Act in 2018, the Tour instituted an integrity programme in collaboration with Genius Sports and later that year announced a global partnership with IMG Arena to licence its official, live scoring data to betting operators around the world.