Western Canada Lottery enlists SG to bolster betting offering

Scientific Games and Western Canada Lottery have introduced various new product offerings for its players, including single game sports lottery betting, real-time odds and futures. 

The launch is powered by Scientific Games Lottery’s sports betting engine, customised for WCLC to integrate directly with its central gaming system also provided by the company. 

“We’re extremely proud of the hard work by both the WCLC and Scientific Games Lottery teams that helped us rejuvenate the sports betting experience in western Canada and introduce real-time odds, futures and single game betting,” said Tedda Sandercock, vice president of IT for WCLC. “By integrating new sports betting functionality with our gaming system, we’re now able to offer players an experience they’ve never had before.”

As part of the modernisation, WCLC offers several betting options under the umbrella of Sport Select, including point spread, pro-line, props, over/under, pools, and futures. 

Sandercock continued: “By using the new ticket builder functionality found online at sportselect.com, players can make their picks using real-time odds to generate a QR code which they then take to a lottery retailer to purchase their ticket. 

“We’re thrilled to offer this convenient new online approach to building a betting slip, while maintaining a more traditional method of building a ticket at retail for players who prefer it.”

In addition to the new sports betting solution and central gaming systems technology, Scientific Games also provides WCLC with an online subscription programme that utilises a player account management platform as well as online instant games.

“We are excited to collaborate with WCLC to bring another first-to-market lottery offering to western Canada and support WCLC’s strategic plan and generate maximum proceeds for the provincial partners it serves,” added Christian Kometer, managing director international lottery systems for Scientific Games. “This is another great example of a multi-channel solution from Scientific Games Lottery technology that is modernising the lottery experience.”