PCI Gaming Authority Wind Creek Hospitality has acquired developer, operator and publisher FlowPlay to power new synergies between online and on-property gaming.
The transaction, which does not include a real money gaming offering, provides Wind Creek Hospitality with digital gaming operations and distribution outlets that generate recurring revenues from end users based on a freemium model, enabling the company to diversify its business and expand customer reach beyond existing target markets for its land-based casino operations.
In addition to the core business-to-consumer focus, FlowPlay also boasts a white label business.
The connected game developer serves both consumers and businesses with its online and mobile free-to-play experiences, including Vegas World, Casino World, 7 Seas Casino and Live Game Night Poker, which is integrated within the Zoom App Marketplace.
“The acquisition of FlowPlay into the PCI Gaming portfolio allows us to build opportunities and economic development in new ways and this provides for our continued growth,” highlighted Stephanie Bryan, poarch band of Creek Indians chair and CEO. “We look forward to expanding into this exciting digital space,”
Under the terms of the development, co-founder, Derrick Morton, will continue leading FlowPlay as president of the new WCH subsidiary, while co-founder, Douglas Pearson will maintain his role as CTO.
Morton commented: “FlowPlay and Wind Creek Hospitality hold a shared vision for how technology can strengthen the player experience, especially when it comes to enhancing traditional gaming and entertainment
“This is a monumental day for our entire FlowPlay team and I’m so proud of everything we’ve done together over the last 15 years. I can’t wait to see what comes next.”
Headquartered in Seattle, FlowPlay is the company behind the “most powerful” connected social gaming platform for casual and sports wagering games, virtual worlds and social casinos.
“FlowPlay’s digital gaming platforms offer unique and exciting opportunities for integrations with Wind Creek Hospitality properties and the industry more broadly,” added James Dorris, president and CEO, Wind Creek Hospitality.
“We are excited to bring FlowPlay and its talented game studio team into our expanding portfolio of companies and look forward to the work we can accomplish together.”