Two hands shaking on connected puzzle piece
Image: Shutterstock

Groove has teamed up with Betby in a “defining agreement” which will see the latter leverage the aggregator and platform’s services across igaming verticals.

This latest integration will bolster the breadth of betting options available per event via Groove and allow its operator cluster to offer its customers an expanded market offering.

Yahale Meltzer, COO at Groove, said: “We’re excited to be able to provide our operator cluster with this new sports betting technology developed by Betby, which will further help to enhance our relationships. 

“The team at Groove take great pride in delivering the best service possible, so tying up with Betby will give us greater service scope than ever before on the sports betting front.”

Groove’s platform includes thousands of casino games as well as a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, that operators can access via easy integration to drive player engagement and revenue.

GrooveOn, an easy-to-use multifunctional back-office, powers performance. GrooveOn has been developed to create a valuable environment for online casinos: a place where entertainment is customisable, secure and stable.

Groove provides solutions for multichannel B2B igaming covering online and mobile gaming across all devices, operates as a content provider for over 70 industry names and has now brought more content to the global market under its partnership with Betby.

CEO at Betby, Leonid Pertsovskiy, added: “To extend our international reach by the end of 2022 we need partners like Groove, who have an established international network and presence. 

“Our goal in the sports betting industry is constant innovation and the flexibility to respond to operator needs, so having access to a cluster of over 70 operators with Groove takes us a step closer towards our goal.”