“We are in the early innings of rollout in the US digital gaming industry,” commented Brooks Pierce, president and chief operating officer at Inspired, as the B2B provider of gaming content goes live in Michigan. 

Launching its igaming content via a link-up with GAN, the internet gaming software-as-a-service provider is the latest content aggregation platform to deploy Inspired’s online gaming range, allowing access to an operator network spanning multiple US states. 

“Multiple top igaming operators in the US use GAN’s platform and we are excited to collaborate with the GAN team,” explained Pierce. “We are in the early innings of rollout in the US digital gaming industry and having GAN as a platform partner broadens our market access. Demand for our content remains strong and we are looking forward to ramping our online slot portfolio and distribution.” 

Adding to the thoughts of Pierce, Dermot Smurfit, chief executive officer of GAN, remarked: “Inspired’s games have had strong performance in the US, and we are excited to include their proven popular content in the GAN library. 

“Our super RGS system has the potential to work with any US operator including non-platform clients and we are delighted to release Inspired content to other igaming states and customers on the roadmap in 2022 and beyond.”

The expansion of Inspired’s US presence follows the company’s partnership with Rush Street Interactive in December of last year in a framework agreement that saw the former supply its interactive games to the US-based operator. 

The agreement between the two saw Inspired’s interactive content integrated onto the RSI game platform, with its titles made available in multiple North American jurisdictions, including New Jersey and Michigan, with West Virginia soon to follow.