NHL names PROLINE+ as official betting partner via multi-year deal


OLG’s PROLINE+ has been named as the official betting partner of the National Hockey League, after the league signed a multi-year agreement with the Ontario Lottery and Gaming Corporation

As part of the deal, which is also the league’s first sports betting partnership in Canada, OLG has become an official partner for its PROLINE+ igaming and digital sports betting platform, as well as its product of the same name that is available across retail lottery outlets in Ontario.

“As we prepare to stage our sixth NHL Heritage Classic this weekend in Hamilton, we’re thrilled to announce PROLINE+ by OLG as the NHL’s first official sports betting partner in Canada,” said Kyle McMann, NHL Senior Vice President of North American Business Development. 

“As a leading gaming entertainment operator for more than four decades with an excellent track record in Ontario, OLG is an ideal partner for the NHL to begin our transformative entry into this space in Canada and to further engage our avid Canadian fan base.”

In addition to the above, the agreement will also see OLG gain distribution rights to the league’s official logos and cross-promotion over the NHL’s digital and social channels. 

Moreover, ahead of next week’s NHL PreGame at the 2022 Tim Hortons NHL Heritage Classic, PROLINE+ will be the presenting sponsor for the outdoor game between the Buffalo Sabres and Toronto Maple Leafs at Tim Hortons Field in Hamilton, Ontario. 

“The OLG-NHL deal is a big win for our valued sports bettors,” commented Dave Pridmore, OLG’s Chief Digital and Strategy Officer.

“A partnership with a world-class organisation like the NHL will help complement the ultimate sports betting experience for hockey fans on PROLINE+ and PROLINE at retail, where our players can execute legal single-event wagers and other unique bets on a sport they love.”

Furthermore, the partnership will see NHL content delivered across proline.ca and NHL digital platforms, exclusive events between the two entities, and promotions at retail outlets and online with PROLINE+.