Navajo Nation debuts Hard Rock powered sportsbook in Arizona

Hard Rock

The Navajo Nation Gaming Enterprise has affirmed that it “could not be more pleased or proud” after confirming the launch of its Hard Rock Sportsbook mobile app in Arizona.

This enhanced sports wagering entity, which provides fans aged 21 and over with access to bets across major sporting events, includes more sports to bet live, same-game parlays and reward features.

“Arizona has a rich sports culture and we’re proud to enter the state with our great partners at Navajo Gaming,” commented Marlon Goldstein, Executive Managing Director & CEO for Hard Rock Digital. 

“We’re excited to debut our new platform, which players of all experience levels will appreciate for its ease of use, unique features and robust gaming options. 

“Legendary service is part of Hard Rock’s ethos, and we believe our commitment to customer support will help us stand out in this competitive market.” 

The Hard Rock Sportsbook mobile app is available on iOS and Android devices and can be utilised by fans physically located within the state of Arizona. Currently, mobile sports betting is not permitted on tribal lands in accordance with the Navajo Nation and Arizona state gaming compact.

“We could not be more pleased or proud of our partnership with Hard Rock Digital,” commented Brian Parrish, Interim Chief Executive Officer for the NNGE.

“The quality and functionality of the mobile platform is outstanding, and we are anticipating great opportunities to cross-market the Navajo Nation Gaming Enterprise with a premiere gaming-hospitality operator and the world-renowned Hard Rock brand.”

NNGE is a Navajo Nation wholly-owned business entity created by the Navajo Nation in September 2006 to develop and operate Navajo casinos in accordance with federal and nation laws, as well as the negotiated Navajo Nation-applicable state compacts across New Mexico and Arizona.

Its first gaming property, the Fire Rock Navajo Casino near Gallup, New Mexico, opened in November 2008, and was followed up Flowing Water Navajo Casino (October 2010); Northern Edge Navajo Casino (January 2012); Twin Arrows Navajo Casino Resort (May 2013); and Navajo Blue Travel Plaza (September 2020).