Betway teams-up with Playtech amid Swedish appeal rejection


Betway has detailed a multi-year commercial tie-up with Playtech, as the online gambling group also sees Sweden’s Administrative Court in Linköping reject an appeal regarding bonus violations.

The court found that Betway violated the bonus ban as a result of a marketing incident that saw a warning and penalty fee of SEK 100,000 issued in December 2021.

Gaming companies with a Swedish licence may only offer their customers a bonus at the first gaming opportunity, however, Betway saw a marketing campaign with a 200 per cent match bonus allow players to take advantage more than once.

According to the court, the Spelinspektionen was justified in deciding on the reprimand and the penalty fee, despite corrective action being undertaken upon discovery of the infringement. The court also found that the size of the penalty fee was proportionate.

Elsewhere, Betway has also launched a range of Playtech titles after teaming-up with the gambling tech firm in a bid to provide “new, exciting, and engaging gaming experiences”.

Shimon Akad, Chief Operating Officer at Playtech, commented: “Betway is a key strategic partner for Playtech, and a company renowned for delivering an excellent player experience internationally.

“We are confident that Playtech’s innovative products and services can enhance that experience even further and look forward to a long and fruitful partnership.” 

Under the terms of the strategic partnership, Betway has launched Playtech’s live products across the UK, Mexico and .com markets, with casino games to follow in the near future. 

Edo Haitin, CEO of Live Casino at Playtech, stated: “Betway’s commitment to the live casino vertical demonstrates just how important an entertainment-led experience is becoming for the modern player. 

“Our partnership comes at a time when we are launching more new games with exciting new variants than ever seen before. We’re delighted to be working with a global brand in online betting and gaming like Betway to deliver an exciting, innovative Live offering for their players.”