BGaming has formed an alliance with Merkeleon to take its online content live via the latter’s white-label cryptocurrency exchange platform.
Under the terms of the integration, BGaming‘s titles have become available for crypto exchanges with a special gaming licence, including games such as Space XY, Minesweeper, Heads and Tails, classic roulettes and poker.
“This integration is the next rational step toward the growth of BGaming’s crypto projects,” said Alexandr Shavel, Head of Business Development Department at BGaming.
“Crypto exchanges are a valuable source of players’ traffic, and we see that crypto players enjoy our games. We believe in the further success of this project and are happy to collaborate with such a trusted developer as Merkeleon.”
Depending on the jurisdiction and licence, the European crypto exchange operator will set the configuration and availability of games.
Alexey Sidorowich, Chief Commercial Officer at Merkeleon, added: “While working with crypto exchange operators, we see the tremendous interest in their platforms’ gamification and integration of new tools to use digital assets in online games, results’ predictions, lotteries and so on.
“By integrating BGaming’s high-quality igaming content, crypto exchange operators will not just open new opportunities and improve retention of current users but will increase revenue by attracting new ones.”