After receiving requests from players on the Casinomeister platform to bring 4ThePlayer games to L&L Group casinos, the slots supplier and UK-based brand have formed a partnership.

Under the terms of the alliance, the first game to become available L&L’s UK brand will be 4ThePlayer’s first-ever title, 9k Yeti, followed by 6 Wild Sharks and 3 Secret Cities. 

Jan Wienk, Marketing Manager at L&L Europe, explained: “I remember the first time I played 9k Yeti – I really enjoyed a balanced, base game with good pay-out potential, combined with a feature that holds huge pay-out potential. 

“That was my first experience with 4ThePlayer. When players kept on asking for the games, it was of course a no-brainer.”

The games will initially go live at L&L’s UK brand, followed by a multiple regulated jurisdiction rollout.

“We are delighted players are requesting our games and driving opportunities like this,” added Henry McLean, co-founder and Commercial and Marketing Director at 4ThePlayer. 

“After speaking to L&L, their fun and player-centric principles really align with ours, so we cannot wait for their players to be able to enjoy the 4ThePlayer experience.”

McLean recently spoke to SlotBeats to discuss the growing trend of fishing-themed slots, why only recently are studios delving into this genre, how to truly innovate with this game-type, what markets are experiencing a strong performance of this theme and how far its reach can extend.