GiG lauds ‘proud moment’ as Novibet extends Comply collaboration

Gaming Innovation Group’s ongoing collaboration with Novibet has been broadened to include the former’s GiG Comply platform. 

Under the agreement of the partnership, Novibet will gain access to the automated affiliate marketing compliance and screening tool, which will enable the operator to scan web pages for content such as links, igaming code red words and regulatory requirements across various markets. 

“It’s always a proud moment when one of our partners decides to continue to place trust in GiG Comply,” commented Jonas Warrer, CMO at GiG. “Extending the partnership shows that our marketing compliance tool reflects Novibet’s commitment to sustainability and responsible gaming. 

“We look forward to continuing to support them with their affiliate marketing compliance.”

GiG Comply uses a rules engine to analyse real snapshots from affiliates’ campaigns and gives operators the promotional material. Moreover, stated to be a “flexible tool”, operators are able to set-up criteria and checklist parameters, which can be tailored to any market-specific requirements, aiding operators to remain compliant. 

As part of the partnership extension, GiG Comply is set to further aid Novibet to remain “proactive and in control” of its marketing compliance. To do this, the operator stated that it will ensure affiliates are “fully aligned” with brand and responsible gaming requirements. 

George Gerakanakis, International Affiliate Manager at Novibet, concluded: “Providing an engaging yet safe and fully compliant gaming experience is the trifecta of our operations, at Novibet. 

“We set the standards of compliance very high and as we move forward, we are confident to have built such a strong partnership with GiG. 

“With the recent extension of our partnership, the relying GiG Comply tool will continue to support the affiliate compliance team across the regulated markets we operate in.”

This expansion comes after GiG experienced a quick start to August, which saw the company ink another extension alliance with Betsson

Entering into Colombia, the pair suggested that the partnership boasts the potential to be deepened in the future, with Colombia added to a “long list of regulated markets the two are now partnered up in”.