Kings Media is looking to gain a “significant foothold” in Ontario after the King Billy casino operator struck a strategic partnership with Gaming Innovation Group.
The agreement, which also represents the former’s first venture into Northern American markets, is for an initial three-year period, with the opportunity to be further renewed, and will see GiG supply its platform to the group.
“In our quest to expand to the exponentially competitive Ontario market, we were looking for an industry-leading, future-ready partner,” stated Volodymyr Harkusha, CEO of Kings Media.
“GiG fit the bill perfectly, not only by ticking and double-ticking all the boxes, but also by impressing us with their clear vision and dedication to the project.
“We are looking forward to working together with GiG on the mutual challenges ahead and we are certain that this collaboration will enable us to gain a significant foothold in the Ontario market.”
The Canadian province of Ontario opened for igaming on April 4, 2022, and is expected to grow to €2bn in gross gaming revenue over the next three years, according to H2 Gambling data. This will be the second deal in Ontario for GiG, with an existing customer expected to launch this quarter and King Media anticipated to go live in H1 2023.
Richard Brown, CEO of GiG, said: “I am particularly delighted to partner with Kings Media, a prominent online casino operator and brand with a great deal of experience, who share our values around personalisation, responsible gaming and the importance of regulated markets.
“We see great potential in Ontario, particularly when we can harness the operational experience of operators like Kings Media.
“We look forward to working closer with the team to maximise potential through a successful launch into the market, and anticipate this to become a successful client for GiG.”