Borgata stretches New Jersey gaming lead as July revenue grows 6.7%


New Jersey’s online gambling space tracked a 6.7 per cent overall growth rate through July to close with revenue of $480.69m (2021: $540.55m), despite a further 18.1 per cent fall being evidenced across the Garden State’s sports betting ecosystem.

This sees the New Jersey Division of Gaming Enforcement report that total revenue across casinos, racetracks, and their partners through the year-to-date close at $2.91bn, up 13.7 per cent from $2.56n.

The region’s online casinos and poker rooms climbed 15.2 per cent from $118.68m to $136.7m year-on-year, with the Borgata leading the way once more courtesy of a 17.9 per cent increase to $42.98m (2021: $36.46m).

Familiarity reigned supreme in the second and third sport with Golden Nugget Online Gaming and Resorts Digital up 3.1 per cent and 30.8 per cent to $34.52m (2021: $33.5m) and $20.48m (2021: $23.29m). YTD revenue across igaming is 26.3 percentage points ahead at $951.2m (2021: $752.9m).

According to filings received by the state regulator, total win across the nine casino hotel properties stood at $299m for the month, which represents growth of eight per cent from $276.9m YoY. For the year this figure stands at $1.61bn, up 16 per cent from 2021’s $1.39bn.

It’s another case of familiar among the three leading venues with Borgata on top via a 20.2 per cent rise to $76.72m (2021: $63.85m), ahead of Hard Rock’s $52.89m (2021: $47.71m) and Ocean Casino‘s 33.2 per cent increase to $40.37m (2021: $30.3m).

Per casino vertical, slot machines recorded a revenue of $215.84m, a 5.5 per cent improvement YoY (2021: $204.62m), while table games earned $83.14m, up 15 per cent from the $72.27m recorded one year earlier.

New Jersey’s sports wagering handle closed the month at $531.88m, with online contributing $494.89m of that figure. The state’s sportsbooks gained $45m in June gross revenue, which is a 18.1 per cent slump YoY from $54.96m.

This trend continues in the YTD revenue figures which were reported as declining 16.6 per cent to $352.24m compared to the $423.3m generated during the same period one year earlier. 

Looking at the monthly figures a little closer, Meadowlands came out on top with revenue of $25.21m (2021: $31.7m), ahead of Resorts Digital’s $8.4m (2021: $10.61m) and Borgata’s $4.37m (2021: $6.25m).