Greentube advances North American aims via Present Creative purchase

Copyright: rakchai / 123RF Stock Photo

Greentube has strengthened its North American capabilities after the Novomatic division made US development studio Present Creative its latest acquisition.

In what represents a continuation of the group’s growth strategy in the region, the purchase comes as the igaming firm looks to build upon the “significant inroads” already gained in the region.

Through the acquisition, Greentube will gain a local team focused on game design and sales in the US. The acquisition will enhance the capabilities of Present Creative as well as increasing the speed to market of its content roadmap, a number of which were recently approved to be released by the Michigan State Lottery.

“We are excited to now be part of the Greentube family and this acquisition will allow us to speed up our development processes and take our content to new heights,” commented Ben Sutherland, CEO and Co-Founder at Present Creative.

“This is a fantastic opportunity for Present Creative and we look forward to working closely with Greentube to bring exciting new content to local players through their impressive operator network.”  

Greentube entered the US in September 2021 and is now live in New Jersey and Michigan. The supplier has also received a licence to operate in the Canadian province of Ontario and boasts ambitious plans to further grow across the region.

Michael Bauer, CFO/CGO at Greentube, explained: “We are thrilled to announce this acquisition as Present Creative is a very good fit for us. 

“They have strong experience of developing exciting games and know the intricacies of the North American market well, enabling us to add even more local flavour to our games. 

“The US is a market of great importance to us, and we have bold plans to become a leading supplier in the region. This acquisition will propel that expansion.”