BetMGM has strengthened its US sporting roster, as well as positioning itself in Ohio ahead of the state’s scheduled launch of legalised sports betting on January 1, 2023, by partnering with the Cincinnati Reds.
The multi-year agreement with the Major League Baseball franchise includes plans to develop a retail BetMGM Sportsbook at Great American Ball Park.
This will only be accessible from outside the ticketed areas of the facility, and will allow fans to watch and wager on games all year long
“Today’s announcement marks the beginning of our plans to create the most entertaining and dynamic sports betting experiences in Ohio,” said Adam Greenblatt, BetMGM CEO.
“Through our relationships with the Reds and MGM Northfield Park, we look forward to bringing unique BetMGM content to Ohio’s passionate sports fans.”
Furthermore, the agreement will also see the igaming and sports betting brand’s signage “be prominently featured,” including a permanent outfield wall sign, messaging behind home plate, and a branded foul line during select games.
BetMGM, which will have its own suite and club seats at the stadium, also plans to curate VIP experiences for fans, including on-field access during batting practice
Doug Healy, Cincinnati Reds Chief Financial Officer, added: “With sports gaming coming to Ohio, the Reds sought to bring the highest quality operator to our ballpark for those fans who choose to participate in sports gaming.
“BetMGM is renowned for their expertise in entertainment and sports gaming, and we believe their brand best fits our high customer standards and will also help draw visitors to our city.”
This collaboration represents BetMGM’s second sportsbook at a Major League Baseball stadium, joining a branded space at Nationals Park in Washington DC that opened in January 2022.
Furthermore, this latest alliance also comes after the entity extended its MLB partnership earlier in the year, with an official sports betting agreement coming after BetMGM became the league’s first gaming and entertainment partner in 2018.
More recent US sporting moves has seen BetMGM debut the first sportsbook in a National Football League arena with Arizona Cardinals, as well as team-up with Evolution to launch of a series of National Hockey League branded titles.