Intress Media has struck an alliance with a partner that the group suggested “ticked all the boxes of what we’re looking for” in WynnBet.

This will see the affiliate marketing group promote the digital arm of US casino firm Wynn Resorts through its network of US-facing casino news, entertainment and education portals.

Jamie Farrelly, Director of Affiliates at WynnBet, said: “We really like what Intress is doing with content creation in the affiliate media space, and their emphasis on responsible gaming was an important one for us too. 

“WynnBet is committed to working with only the most trusted affiliates in the industry and we hope this is the beginning of a long and fruitful partnership.”

Intress, which will also offer exclusive sign-up bonus offers as a result of the link-up, commented that aligning with WynnBet accelerates a mission “to work only with the most respected and trustworthy casino brands within the regulated US markets”.

Intress was recently awarded licences in New Jersey, Michigan and Pennsylvania, allowing the company to launch its igaming brands in each. 

The aim, said the company, is to build a network of gaming hubs in every regulated US state that would forge communities of gamblers who are empowered to make safe and responsible gaming choices.

“We’re delighted to be working with WynnBet, a company that really needs no introduction,” explained Maryna Sokirko, Co-Founder at Intress.

“WynnBet is a very customer-oriented and responsive platform, and the company has a crystal-clear compliance procedure, which ticked all the boxes of what we’re looking for in a partner. We hope this is the start of a long and fruitful relationship and that we’ll continue to work together as more state’s opt to regulate online casino gaming.”