1X2 aids Gromada’s European expansion via content integration

1X2 Network has expanded its roster of partners after the studio inked an agreement with Gromada to integrate its complete portfolio of original titles. 

As part of the deal, Gromada, who went live with iGaming Group last month, will offer 1X2 new content from Azure, Sega Sammy and Grand Vision Gaming, alongside its own titles, to host. 

“We’re thrilled to be carrying Gromada’s content portfolio, and the opportunity to bring Aruze, Sega Sammy and GVG games to our various markets,” explained Chris Loftus, Commercial Director at 1X2 Network. 

“We’re really excited to see how our customer base responds to this fresh addition to our growing aggregation platform.” 

Founded by Predrag Popovic and Soeren Christensen, Gromada Games aims to offer a “wide range of game formats” via its own games and technology, as well as bringing US, Japanese and Australian content to the European market. 

Gromada’s content joins a vast array of games from developers, including 1X2 Network’s own development teams at 1X2gaming and Iron Dog Studio.

1X2 Network continues to grow its aggregation business, now carrying over 20 third-party studios under the umbrella of 1X2 Network Partnerships.

Popovic added: “We are extremely proud to bring our unique technology, experience and brand-new content to the European market with a prestigious industry partner like 1X2 Network. 

“In selecting the right distribution partner we were immediately impressed with 1X2’s understanding of games, technology, each market in which they operate and their culture of true partnership across the value chain.”

This partnership continues 1X2’s busy start to 2023 that has seen the company recently announce a strategic partnership with Markor Technology last week. 

The link-up between both firms witnessed Markor integrate the latter’s suite of content into its aggregation platform, which will add to a network of more than 6,000 titles from over 75 igaming providers.