Light & Wonder to deliver branded slots through Atlantic Digital

Light & Wonder has secured its latest integration agreement to bolster its OpenGaming platform, signing a deal with Atlantic Digital to host a range of the latter’s upcoming branded releases.

Developing the games in tandem with Light & Wonder’s Playzido RGS, Atlantic Digital is set to land a number of licences to deliver the OpenGaming platform a range of branded slots based on classic films and television shows. 

Sam Hobcraft, Managing Director at Atlantic Digital, stated: “The combination of Light & Wonder alongside Playzido is the perfect platform solution for Atlantic Digital to drive the distribution of our premium branded games on a global level. 

“We’re able to build games quickly and efficiently via the super-professional team at Playzido, but even more importantly, we’re now able to access the biggest operators on both sides of the Atlantic. We are looking forward to an excellent relationship in the years ahead”

Although these exclusive licences are yet to be revealed, the selection of slots are suggested to involve ‘well-known brands’ that are ‘soon-to-be announced’, with games set for release from Spring 2023 onwards. 

Once having been developed, these slot titles will become available to all operators affiliated with the OpenGaming platform, which now provides over 3,500 games from a global network of in-house and third-party studios. 

Steve Mayes, Digital Partnerships Director at Light & Wonder, added: “The team at Atlantic Digital has a proven track record in the industry and they bring with them fantastic possibilities given the wide range of brand rights that they have secured.”

“Branded game creation is undeniably difficult to perfect, but we’re already delighted to see the level of skill, effort and attention that Atlantic Digital are investing into their games. 

“This is an agreement that will accelerate the growth of Atlantic Digital while providing OpenGaming partners with a stream of recognisable and high-quality content to distribute to players.”