International Game Technology has prolonged its presence in Nevada as the firm inks a multi-year deal with Betfred.
The partnership will see the operator leverage IGT PlaySports technology to power its retail and mobile sports betting at the Mohegan Sun Sportsbook inside Virgin Hotels Las Vegas, part of Curio Collection by Hilton.
Bryan Bennett, COO of Betfred USA Sports, stated: “IGT PlaySports’ remarkable reputation and influence in the US sports betting market, coupled with their ability to navigate complex regulatory environments, give Betfred supreme confidence in our choice to partner with IGT in Nevada.
“IGT PlaySports’ experienced, in-market team and proven technology will enable Betfred to scale our operation in parallel with market opportunities and to establish a competitive and engaging betting experience in the most exciting gaming destination in the world.”
This agreement underpins the first IGT-powered Betfred sportsbook in the US and Betfred’s entry into the Nevada betting market.
Betfred will first introduce retail betting, then look to follow-up with a mobile launch in the future. IGT is powering sports betting at more than 80 gaming venues across the U.S. and Canada.
Joe Asher, IGT President of Sports Betting, noted: “I attended the recent Gaming Control Board hearing to see Fred Done in person. He is a legend in bookmaking and Betfred is one of the most legendary brands in the sports betting industry.
“It’s an honour to work with Fred’s team in the US as they introduce the Betfred product in Nevada. IGT PlaySports looks forward to applying our vast experience in Nevada and beyond to help Betfred create a successful sportsbook that will appeal to local sports fans and visitors alike.”
