Pariplay has formed an alliance with BoyleSports to form a multi-jurisdiction agreement that spans across the operator’s UK and Ireland offerings.
Under the terms of the deal, proprietary content from Pariplay’s Wizard Games portfolio, as well as its Fusion platform, will go live on the operators platform in the United Kingdom and the Republic of Ireland.
Andrew Maclean, VP of Sales at Pariplay, said: “We’re delighted to partner with BoyleSports, a supremely well-known brand across the UK and Ireland.
“Taking both proprietary content and third-party games live across multiple jurisdictions highlights the agility and scalability of our Fusion platform, and we are confident it will be a game changer for the BoyleSports casino offering.”
The agreement will further scale to include more titles from Pariplay’s aggregation platform that includes 14,000 games, as well as more territories
Steve Payne, Gaming Director at BoyleSports, added: “Pariplay’s offering consists of some of the premier titles from across the industry, fitting a huge variety of player preferences. We’re very happy to see key games go live in the UK and Ireland, as we look to further grow our footprint in our core markets and beyond.
“This is an important deal for us as we look to bring great content to diverse audiences, and we’re confident it will be a success for all parties involved.”
This latest partnership continues a strong beginning of the year for Pariplay that has witnessed the firm ink deals with Caesars, Resorts Digital Gaming, Skillzzgaming, Kiron, Mancala Gaming and Jelly Entertainment, since the turn of 2023.