The PGA Tour has joined the National Council on Problem Gambling’s leadership circle, as well as renewing a platinum membership alongside the US non-profit.
The Tour will also roll-out a cross-platform marketing campaign in support of problem gambling awareness month in March, which is charged with delivering elevated messaging around education and resources across a series of branded and other media channels.
Organisations that support the NCPG, through leadership circle investment, ensure the viability of overall operations, sustainability, future growth and innovation.
“We are grateful for the support of the PGA Tour and look forward to continued collaboration as we work to provide golf fans across the country with responsible gambling education,” said Keith Whyte, NCPG Executive Director.
“The extensive reach of the PGA Tour will increase public awareness of problem gambling and the availability of prevention, treatment & recovery services during Problem Gambling Awareness Month and throughout the year.”
The PGA Tour joins several other leading sports and betting organisations in the leadership group, including the professional golf tour’s official betting operators FanDuel and DraftKings.
“Properly preparing and educating our fanbase on responsible gambling will always be a key focal point of our sports betting strategy at the PGA Tour,” added Scott Warfield, VP of Gaming at the PGA Tour.
“The National Council on Problem Gambling is committed to those same causes, and we are proud to join their leadership circle as we continue to promote the core values of responsible wagering.”