Play’n GO obtains gaming content licence in Connecticut

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Play’n GO has obtained its fourth US gaming licence after receiving a licence to supply its content portfolio to operators in the state of Connecticut.

Alongside the Constitution State, the gaming company has licences for the states of Michigan, New Jersey and West Virginia. It is also authorised to supply its online slot games in the Canadian province of Ontario.

“Gaining further market access to US igaming states has been an important goal of the company so it’s fantastic to be able to add Connecticut to our US push,” commented Magnus Olsson, Chief Commercial Officer for Play’n GO.

“Online gaming operators in the US are increasingly looking at retention strategies to mitigate against costly acquisition – especially in expensive media markets like the New Jersey, New York and Connecticut tri-state area.”

As well as growing its team based in North America, Play’n GO has stated it is expecting to release over 50 online slots in 2023 across 25 regulated jurisdictions worldwide.

Olsson continued: “Being able to bring Play’n GO games to Connecticut – the best content in the industry for retention – will be music to the ears of operators and their players.

“Our strategy is to be the best in every regulated market in the world. Our new licence in Connecticut joins the more than 25 other regulated markets we are already thriving in, and we can’t wait to get started.”

Earlier this year, Play’n GO’s content made its debut in the UK through a partnership with Kindred Group’s 32Red brand.