Flutter Entertainment’s PokerStars brand has extended a collaboration with Formula 1’s Oracle Red Bull into a second year in a collaboration that has been hailed as an “ace move for the team”.
Following the commencement of the 2023 Formula One season the pair have announced that their partnership will continue for the second year.
This sees the operator announce that it will be returning with “even more rewards for F1 fans”, which includes sharing promotions, competitions, and content with chances to win experiences at some of the season’s most hotly anticipated races.
Rebecca McAdam Willetts, Flutter’s Director of Partnerships, PR, and Consumer Engagement, said: “After an incredible first year racing alongside Oracle Red Bull we are delighted to be going into the 2023 season with even more rewards, content, and epic experiences in the pipeline to take our partnership to the next level.
“This partnership has enabled both us and Oracle Red Bull Racing to reach audiences who share similar passions and interests, and we still firmly believe that the team is the perfect fit for PokerStars.net, sharing our conviction that it is not just about what you offer fans, but the ethos and vision behind it.”
Furthermore, the season will also feature the return of the PokerStars Red Spade Pass, which will offer players money-can’t-buy F1 experiences.
This will see PokerStars help fans ‘Embrace the Race’; with a programme of race weekend rewards including a new chicane cash drop, spin & go races, odds boost on sports bets and a casino weekend races leaderboard.
The partnership will also feature branding across PokerStars’ array of products, with the brand also set to be represented on the halo of the RB19 as well as the inner cockpit and rear wing end plate, drivers race suits and pit crew helmets.
Christian Horner, Oracle Red Bull Racing Team Principal and CEO, added: “Partnering with PokerStars has been an ace move for the team. Their commitment to entertainment and innovation is a winning formula that perfectly aligns with our own values in Formula One.
“As we enter another year together, we’re raising the stakes and taking our collective game to the next level. While we can’t reveal too much just yet, I can tell you that there are some truly exciting projects in the works, and we look forward to unveiling our plans in the coming months.”
