Michiganders urged ‘Don’t Regret the Bet’ in responsible gaming campaign

Image: Hanson L/Shutterstock

The Michigan Gaming Control Board has urged that residents Don’t Regret the Bet as part of a fresh state-wide responsible gaming campaign.

Developed in partnership with Lansing-based King Media, the initiative has been designed to encourage locals to wager responsibly when placing bets using the state’s many legal, regulated forms of gaming.

“We are honoured to partner with the MGCB to promote responsible gambling,” said Coleen King, president and founder of King Media. 

“Don’t Regret the Bet is a campaign that will have a positive impact on individuals and communities across Michigan, and that aligns perfectly with our focus on meaningful work.”

The campaign includes broadcast TV and radio advertising, point-of-sale video ads at gas stations, digital billboards, social media and digital media, including streaming services and podcast audio. Some ads will also appear during professional and college sporting event broadcasts.

A new educational website, DontRegretTheBet.org, has also launched to complement the campaign, with the entity featuring information on responsible gaming. 

“Starting in March, Michigan residents will hear and see new public service messages on local TV and radio stations and on popular social media platforms reminding them to enjoy gaming responsibly,” commented Henry Williams, Michigan Gaming Control Board Executive Director.

 “March is Problem Gambling Awareness Month, making it the perfect time to launch the MGCB’s educational campaign. The yearlong campaign is a crucial step in our ongoing efforts to reach the public with information, tips and tactics promoting responsible gaming.”