LeoVegas and Novibet join Brazilian Institute of Responsible Gaming

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Four more igaming brands have joined the Brazilian Institute of Responsible Gaming ahead of the market’s regulation, including two operators – LeoVegas and Novibet.

Two payment brands – Pay4Fun and Grupo OKTO – have also joined the IBJR, bringing the total number of members up to 13, ten of which are operators.

Other members of the IBJR include bet365, Betsson Group, Betway Group, Entain, Flutter, KTO Group, Netbet Group, Rei do Pitaco and Yolo Group.

André Gelfi, CEO of the IBJR, commented: “The new members are companies of great prestige in the betting sector, have international expertise in regulated markets and identify with the IBJR’s mission of collaborating with society for a regulated, fair, sustainable market that prioritises sporting integrity and player safety.” 

Founded earlier this year in March, IBJR members aim to help create a ‘sustainable Brazilian market’ by contributing to the Brazilian gambling market’s development ahead of sports betting being regulated by the country’s government later this year.

Regarding the two operators joining the IBJR, LeoVegas has been operating in Brazil since 2019, while Novibet is operational across Latin America in Brazil, Chile, Ecuador and Mexico.

Earlier this week, LeoVegas received several B2B licenses for the group’s Blue Guru Games igaming studio and two platforms from Sweden’s gambling authority, Spelinspektionen.