Ahead of the Premier League’s return this weekend, Grosvenor Casino has moved to strengthen its sports product via a partnership with 20SHOTS.
The casino operator will take 20SHOTS’ fantasy football game Fantasy5 live on its online platform on 11 August, the opening day of the 2023-24 season, hosting the product under its own branding.
Additionally, the casino will also have a separate Fantasy5 player pool to the B2C offering of 20SHOTS. Fantasy5 players choose five players to beat fantasy points targets across five weekly games, competing for a weekly jackpot of £10,000, which is shared if more than one player wins.
Tom Orton, Director of Sports at Grosvenor parent company Rank Group, said: “We are delighted to have partnered with 20SHOTS to integrate Fantasy5 within our website.
“We were really impressed by the company’s retention and engagement figures and believe it is going to be a very successful acquisition and retention tool for our brand. It also sits perfectly with our vision for this year’s Premier League season and our current growth projections.”
Grosvenor’s enhancement of its sports product comes during a significant year for the company, having launched an online casino offering as it pursues a position as “the go-to place for immersive online play”.
Meanwhile, for 20SHOTS, the agreement marks a further expansion of its operator client-base, following a partnership with BoyleSports, ahead of the highly anticipated return of the Premier League.
Jacob Kalms, Co-Founder and CEO of 20SHOTS, commented: “We now have multiple partners across multiple jurisdictions and we have a number of further partnerships due to be announced imminently.
“We are extremely pleased to be partnering with an operator of Grosvenor Casino’s standing. It has a great site and product and we think Fantasy5 will complement its other offerings very well.
“We expect that its decision to offer a £10,000 jackpot will make it especially appealing to players and we look forward to a successful season.”