Martina Krajčí, CCO of SYNOT Games, reflects on a busy and successful year of expansion, innovation and new partnerships, with plans to grow further in the final quarter of 2023. Expect big moves into Switzerland and Colombia and an enhanced presence in casinos around the globe.
CasinoBeats: As we’re now well into the third quarter of 2023, tell us about some of the highlights for SYNOT Games over the course of the year. Has it shaped up as you expected it would?
Martina Krajčí: We are proud that SYNOT Games has successfully obtained its Swedish licence, which means we now hold six licences as a pioneering slot provider. This is a testament to our commitment to providing top-quality gaming experiences in regulated markets.
The acquisition of the Swedish licence opens a multitude of opportunities for SYNOT Games. Sweden is a highly-regulated market known for its strict standards, and being among the first slot providers to secure this licence speaks volumes about the quality and reliability of our games.
We have also recently expanded into the Bulgarian market, which was a strategic move for us. Bulgaria boasts a growing gaming community, and our decision to launch our games there aligns with our commitment to reaching a wider audience. This year holds exciting prospects for SYNOT Games as we eagerly anticipate entering the Swiss and Colombian markets.
Both jurisdictions are known for their unique gaming landscapes, and we’re working diligently to ensure our games meet the regulatory requirements and preferences of players in these regions.
In 2023, we’ve proudly launched a total of 26 games so far. Among the games we’ve launched this year, a few titles like Big X and Toro Wilds Reel have garnered exceptional attention from players. These games have been praised for their unique mechanics offering visually stunning graphics and immersive storytelling.
I can proudly say that it’s been an exciting journey as we’ve successfully integrated our games into platforms such as Gamanza, Games Global, Progress Play, and several others. These integrations reflect our commitment to expanding our reach and providing players with the opportunity to enjoy our games in diverse gaming environments.
CB: SYNOT Games continues its Eastern European expansion, having agreed on a deal with Bulgaria-based operator Betano and Winbet recently. Can you tell us more about these partnerships and how they will grow your already significant presence in Bulgaria?
MK: Our collaborations with Betano and Winbet are pivotal steps in our Eastern European expansion strategy. These partnerships serve as cornerstones that allow us to reach an even wider audience of enthusiastic players who are looking for engaging and innovative gaming experiences.
Bulgaria, with its dynamic gaming landscape and enthusiastic player community, has been a market of strategic interest for us. With these collaborations, we’re able to fortify our already significant presence in Bulgaria and further establish ourselves as a go-to provider for captivating gaming experiences.
Bulgaria is a market that has always captured our attention due to its thriving gaming community and growing demand for premium gaming content. By partnering with respected operators like Betano and Winbet, we can further solidify our position and offer players in Bulgaria a broader range of experiences that cater to a variety of preferences.
CB: Tell us more about your recent award of Colombian certification this summer and what your next goals are in this market.
MK: SYNOT Games has successfully gained a Colombian certification and is a few steps from making it through a regulation approval process. This marks a significant milestone for our company as we continue our global expansion efforts.
Our immediate focus in Colombia is to establish a good presence by partnering with reputable casinos in the region. We are actively working towards securing partnerships that align with our high standards of quality and integrity. Our goal is to have our games featured in select casinos across the country by the end of the year.
We see Colombia as a promising market with a growing demand for innovative and engaging gaming content. We are confident that our entry into the Colombian market will be the first of many successful ventures in Latin America and beyond.
CB: And finally, to the rest of 2023. What’s in store from SYNOT Games as we head towards Q4?
MK: As we move into the final quarter of 2023, SYNOT Games has plans in store for global expansion, particularly to start operating with games in Colombia and Switzerland.
Switzerland is another exciting market for us, and is known for its high standards and regulatory requirements. We are dedicated to meeting and exceeding these standards and are working on achieving the necessary certifications.
We are continuing to expand our reach by adding our games to new casinos around the world. You can expect to see SYNOT Games in even more casino venues, offering our innovative and captivating titles to a broader audience.
We have a line-up of games set to be released throughout the remainder of the year. In fact, we have a total of 10 captivating games that are still in the pipeline for 2023. Moreover, we are already live in 19 jurisdictions with SYNOT Progressive Bonus.
In addition to our game releases and expanding partnerships, SYNOT Games has some ambitious plans on the horizon. We are actively working towards providing new gaming experiences to our players and casino partners by offering two significant additions to our offerings: roulette and a tournament tool.