Booming Games has signed up one of football’s greatest living icons as it announced a partnership with ex-Barcelona, Milan and Brazil star Ronaldinho.
Upon activating the partnership, Booming Games will produce several slot releases featuring Ronaldinho Gaúcho, an undeniably immense figure of 2000s football who claimed both a World Cup and a Champions League, while gaining the sport’s highest individual award in 2005 – the Ballon d’Or.
Max Niehusen, CEO of Booming Games, stated: “This is a crucial moment for Booming Games as we announce our groundbreaking collaboration with the legendary Ronaldinho Gaúcho.
“It’s like scoring a game-winning goal, a strategic step that puts us into a league of our own. This collaboration expands our global footprint and brand visibility, promising significant impacts across the industry.”
Booming Games’ latest sports-based sponsorship will leverage the ex-footballer’s 170 million social media followers as it plans to launch an initial set of slot titles using ‘The Magician’ in the beginning of next year.
Frederik Niehusen, CCO at Booming Games, added: “Integrating Ronaldinho’s image into our games isn’t just a feature; it’s a revolution in gaming. It heightens the excitement for players and is crucial for our expansion not only in Latin America but globally. Ronaldinho is a global superstar.”
The move adds to Ronaldinho’s illustrious career as not just a footballer but in the sponsorship world too, having previously appeared in infamous commercials for Nike, Pepsi and Lay’s during his playing days.
Roberto de Assis Moreira, Ronaldinho’s Manager and brother, added: “Ronaldinho is thrilled to join forces with Booming Games. This partnership transcends mere image use; it’s about embedding the thrill and passion of Ronaldinho’s legacy into the gaming experience.
“Partnering with Booming Games is an excellent choice. The company’s top-notch game development, worldwide distribution, and committed team make it an ideal collaboration.”
