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NeoSurf has boosted its corporate leadership team with the promotion of Sue Page as CEO of North America.

Page is promoted from her role as Executive Vice President of North America, where she led the commercial deployment of the firm’s prepaid solutions within US states regulating sports betting and iGaming services.

NeoSurf underlined Page’s profound experience in B2B sales, spanning a 25-year period in which she managed key commercial contracts with Amazon and Costco.

As detailed by NeoSurf leadership: “Page is a dual citizen of the UK and the US and has lived in the US for the last 20 years. This experience has endowed her with a unique perspective on the US’s current online payment landscape and the necessity to provide distinctive offerings to customers.

“By combining her first-hand experience with NeoSurf’s extensive research in the US, the company will be able to provide an optimised product when it is launched.”

Page added on her new role: “It is an exciting time for NeoSurf as we celebrate our 20th anniversary and launch in the US.

“On a personal note, I’m also very proud to be able to count myself among the growing number of women represented at C-level in our industry. As a company that already boasts a strong female leadership in our Global CEO, Andrea McGeachin.

“NeoSurf has been a true trailblazer when it comes to championing women in payments, and I am pleased to have the opportunity to perpetuate this trend in North America.”