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Rank Group has united with the Department of Trust to tap into the firm’s DoTrust Complete product. 

UK operator Rank will tap into the dedicated platform, which offers end-to-end frictionless and enhanced financial risk checks to support all stages of the player journey.

Commenting on the new platform launch, Michael Byrne, DoTrust Chief Operating Officer, said: “We are delighted to officially launch Complete ahead of the expected change in regulation this year. 

“Operators now have a reliable, comprehensive and industry-first service they can rely on to meet all current and future requirements. Complete reduces friction for customers and increases certainty and efficiency for operators.”

It comes following a backdrop of increased regulatory frameworks in the UK, with gambling operators largely having to rely on multiple providers to conduct financial risk, affordability, AML and other compliance and safer gambling assessments on their customers. 

It has led to complexity, cost and a poor player experience, as well as significant regulatory penalties for poor execution. 

Liam Smith, Director of Customer Operations for Rank Interactive, added: “Rank has always been at the forefront of consumer protection and are constantly seeking ways to improve our player experience within a safe environment. 

“DoTrust Complete is the first tool we have found that has been specifically developed for gambling operators. The efficiency and degree of control which Complete gives is impressive and we are excited to leverage these capabilities in building our business.”