Playtech has succeeded in its bid to offer live casino content in Finland after securing the winning tender in a Public Procurement Process to partner with Veikkaus.
The move builds on an existing partnership that has seen Playtech offer online casino, poker, retail VLT machines and a casino management system to Finnish players via Veikkaus, the nation’s state-owned casino and lottery operator.
Through winning the live casino tender, Playtech will introduce live dealer games to the Finnish market for the first time having formed a long-term framework agreement with the operator for an initial six-year period.
In addition to providing Playtech’s live titles to Finland’s online casino players, the move will see Veikkaus launch its own branded live casino, which Playtech will help to establish through the use of its own studio facilities.
Riikka Seppänen, VP iCasino at Veikkaus, explained: “We are delighted to collaborate with Playtech as our partner for live casino games, following a comprehensive public procurement process. This strategic framework agreement marks an important milestone for Veikkaus as we expand our product portfolio to include live casino games for the first time.
“We have been and continue to work diligently alongside Finnish authorities and regulators to ensure a robust regulatory framework is in place.
“With Playtech’s network of live games and their support in setting up our dedicated Veikkaus-branded studio, we are excited to offer our Finnish players an immersive and authentic gaming experience.
“This partnership with Playtech reflects our commitment to providing top-quality entertainment to our valued customers.”
Collaborative efforts to establish the Veikkaus live casino studio are already underway, with Playtech working closely with Veikkaus’ product, design and brand marketing teams to ‘capture the essence of the operators’ brand strategy’.
The studio will feature Finnish-speaking dealers and will offer a range of blackjack and roulette tables.
Fredrik Sylvander, Commercial Director at Playtech, added: “We are thrilled to be selected as Veikkaus’ partner for live casino games, and this long-term partnership is a testament to the strength of our live product and further solidifies our position as a leading supplier in the Nordic region.
“We are excited to support Veikkaus in their first launch of live casino games, providing Finnish players with an exceptional gaming experience. Together, we will leverage our expertise and market knowledge to deliver a tailored Live offering that meets the needs of the Finnish market and exceeds the expectations of Veikkaus’ customers.”
