White Hat Gaming has announced the launch of its PAM with Bally’s Corporation in Rhode Island, marking the company’s first casino state deployment with the operator.
As a result of the deal, Rhode Island Bally’s players will be able to benefit from online casino products powered by White Hat Gaming’s PAM.
Phil Gelvan, CEO at White Hat Gaming, said: “We’re thrilled to reinforce our strong partnership with Bally’s by taking our industry-leading PAM live in Rhode Island for Bally Casino. This launch cements our position as Bally’s platform provider of choice across the US.
“Our unique combination of rapid integration capabilities, player-centric wallet technology, turnkey services and proven content continues to underpin Bally’s success across states and their ambitious growth plans for the future.”
The PAM has enabled the rapid deployment of several major content integrations as it seeks to cater to ‘the most demanding requirements’ of operators US and globally.
White Hat’s PAM includes a suite of services looking to boost operator success, including CRM and marketing support, a proprietary cashier, diverse payment options, 24/7 managed services, and a wide array of player protection tools.
Robeson Reeves, CEO at Bally’s, added on the deal: “Bally’s is committed to delivering best-in-class sports betting and igaming products that thrill and captivate our players. We value innovation, service and reliability in our partners, and White Hat Gaming consistently delivers across all three.
“The rapid integration of their feature-rich PAM and player-favourite content exemplifies why they have become a key partner across our national footprint. Together, we will continue rolling out market-leading entertainment products that position Bally’s as the preeminent omni-channel gaming provider in the US.”
