Source: Shutterstock

Betsson has bolstered its igaming strategy through a new collaboration with BGaming.

The deal means BGaming will provide certified games to the operator under Malta Gaming Authority and Hellenic Gaming Commission licences.

Olga Levshina, CCO at BGaming, commented: “We are delighted to launch with Betsson, a market-leading tier 1 brand in Europe. Our dynamic growth and support from world-leaders businesses, such as Betsson, confirm we are regarded as a trustworthy provider of high-quality content.”

Through the deal, Betsson will be able to tap into AI-generated graphics to bolster player engagement. Furthermore, the success of the partnership between the two companies was reinforced by a joint branded game created by BGaming – Betsson Plinko.

The partnership, which includes casual games such as Minesweeper XY and Rocket Dice XY, is the latest in a series of integrations for BGaming, highlighting the slot developer’s substantial growth over the last 18 months.

Joe Streeter

Joe Streeter is an experienced editor and writer specialising in sports betting, iGaming and payments coverage. He brings a strong background in industry journalism and analysis across multiple gambling and sports media...